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"there’s still the task of convincing ownership to pay more than they would like."

I think ownership needs to convince me as a long-time fan they care about actual team performance. The idea that our ownership has to be convinced to spend some money to improve the team I think says volumes about how they view importance of on-field product. Owners maximizing ROI - why do I need to invest in a team if the consumer base is willing to spend money for the talent on the field now? All they need to do is give a quote to the media every few months that says "yes, we pay attention to the product on the field and we care about W/L". Until there is a noticeable drop in TV viewership and sales I strongly doubt their thought of need to invest in the team via Free Agency and let the team continue to operate with minor league development.

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Ownership has to be convinced to overpay. Rangers can’t woo a free agent without the highest offer, and even then it might not be enough. I think the crowds vs. Seattle might be eye-opening. The new ballpark smell is starting to wear off.

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